Creative development and script for TV commercial made for the relaunch of the Coop brand, reminding people that the cooperation’s many stores in Norway are actually owned by its members.
Shot in New York on a glorious but freezing January day in 2001 (the Twin Towers can be glimpsed in the background of the opening shot).
Shortlisted at Cannes Lions.
Director: Jesper Ericstam
Art Director: Trond Vestengen