Copywriting for Facebook-centered campaign. On November 11, 2011, Norways largest bank launched its new strategy and visual identity. Every 11 minutes, for 11 hours, a new question about DNB’s future service was posted, and for each one, a winner was selected to receive NOK 1111. During these few hours, more than 35 000 comments were received (enough to set off a few alarms in Menlo Park).
Agency: Gambit Hill + Knowlton Strategies